Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, October 21, 2026

Sabriya's Hope is Now "The Daughter They Stole"

Feedback from you, my followers, would be appreciated, since I really don't know what I'm doing, and whatever it is, it's not working.

After some advertising and promotion, Sabriya's Hope was not selling. As far as I could tell, it didn't sell a single unit, even though it was available on every major retail website and I did some modest advertising.

The problem could have been the landing page, the lack of in-depth marketing, or... in the end, Pam and I decided it was the title. "Sabriya's Hope" just did not sound like a thriller. 

Brainstorming with ChatGPT led to a title change, which meant reformatting the interior and cover, getting a new ISBN, and removing the old titles from retail sites.  Though I still have 10 copies of the original title (now available cheaply), I've shifted to more targeted, intentional marketing.

Below are some of the website banners and marketing changes. As of today, the new title (same manuscript) is available on Amazon, Kindle, Ingram, and many other places, including Nineveh's Crossing, where I'll sign copies if I get a chance.

A targeted campaign will launch this coming weekend on BookBub for the ebook, with keywords suggesting it may appeal to readers of Christian Fiction Thrillers (until recently I didn't know there was such a sub-genre). 


Below is the first social media post, which was a bit tall for IG, so I had to squat it.


And the targeted BookBub display ad that will run for a few days as a test.



Again, your suggestions are welcome.

sw


Friday, September 11, 2026

Storytelling in a Landing Page

With the release of my novel Sabriya's Hope, it was time to up my skills in webpage or landing page development.  My habit for such things is predictably to prevaricate, not wanting to spend time on marketing, dismissing it...and generally hating it. Creatives want to be creative, not waste time, and much of marketing creative works feels like a waste of time—a lot of time and money, with no results. Yet, the adage is that marketing takes as much effort as the creative. So, on Sabriya's Hope's landing page, I spent time learning some CSS techniques to add to my HTML inventory, and even better, how to sift through AI prompts to get at the nuggets. Here's the result. Click on the image to get to the interactive site. (The art and much of the CSS learning is all care of Chat-GPT.)