Showing posts with label MPAA Ratings. Show all posts
Showing posts with label MPAA Ratings. Show all posts

Wednesday, August 31, 2011

Life as it is... vs... as it ought to be.

REALITY VS. OUGHT TO BE

A great quote from a blog by Daniel McInerny (Graham Greene on the Art of Storytelling) who quotes Graham Greene (talking about cinema) quoting Chekhov (talking about novels).  Thus, I quote McInerny so like a good chain letter you can pass it on and we'll all be remembered. Uh-huh.

Here it is (my emphasis):
‘The best of them (novels/movies) are realistic and paint life as it is, but because every line is permeated, as with a juice, by awareness of a purpose, you feel, besides life as it is, also life as it ought to be, and this captivates you.’ This description of an artist’s theme [continues Greene] has never, I think, been bettered…
Had I come across Chekhov's quote when I was writing The Moral Premise I would have included the quote at the beginning of a chapter. 

When Chekhov says "this captures you" he's referring to audience identification in the moral sense. That is, you are aware that the immoral actions, motivations, and words enacted by a character do not reveal the best of humankind, or even what the character is capable of. That sense of rightness and wrongness comes through in the context of the writing, whether it be a screenplay or novel. That sense of "life as it ought to be" is the moral conscience of the writer communicated to the audience, who knows in their heart (if not in their actions) the difference between moral virtue and vice. Such conflict is absolutely necessary to engage the reader or spectator. And notice Greene's use of the term "theme" which is the root from which a moral premise is derived.

We watched Gavin O'Connor's PRIDE AND GLORY (Hard-R) the other night on our Apple Box, which deals with a multi-generational family of New York's "Finest" who struggle with where the line is between right and wrong. They joined the police force for the pride and the glory. O'Conner's story, which he co-wrote and directed, reveals that when even a taint of corruption enters in a cop's life, the pride and the glory evaporate as fast as a bullet can leave a gun's muzzle. It's the writer's honest revelation of reality in the context of hope and goodness, that allows the audience to know what "ought to be." 

What Chekhov quote begins with these words "realistic and paint life as it is". There's a term for that, which O'Connor uses to describe his work: Verisimilitude (or truthlikeness)—the quality of realism in something (such as film, literature, the arts, etc). 

THE PROBLEM OF BELLA
Verisimilitude's virtue reminds me also of a lesson that I saw in the making a few years back. This lesson reminded me that if you want mainstream audiences to see your movie (and hear your message) then you have to meet them where they are and reflect reality to them as they understand it.  If you don't, then they can't follow your story, let along understand the moral message in it -- if that's important to you -- and should be if you want your movie to be entertaining. (Yes, there's a direct connection between a film's moral message and entertainment. They are two sides of the same coin. See FIRST ENTERTAIN.)   

The lesson involved the movie BELLA which was suppose to be an anti-abortion film... which in my thinking probably involves some sexual content. (I don't need to spell that out for you,  do I?)  Because BELLA was a hit at the Toronto Film Festival with audiences, many people thought it was going to clean up at the box office. I didn't see the screening in Toronto, but some suggested that the producers (as offen happens at festivals), stacked the theater with supporters. 

Regardless, after an early promotional screening (between Toronto and the film's theatrical release) I met one of the producers and chatted. I was concerned because he had just apologized to the very conservative Catholic audience about something that evidently had been pointed out to them as "offensive" and they promised to remove it before the film was released to theaters. What was the "offensive" element? The sound of the protagonist urinating on a pregnancy test strip. There was ONLY the sound. No picture. And the fact that she was to discover she was pregnant was critical to the story's plot. It was a major turning point in the story. You have to SHOW such things. But the producer's didn't show it, they let you hear it. And then they were going to remove the "hearing" of it.  To me this attitude was the death knell of the movie; which explained why I thought the movie was modestly boring to begin with. This harkens back to Chekhov's observation.

BELLA's producers, in their desire to not offend anyone in the audience with visuals or dialogue (and also get grassroots support for the film when it hit theaters), screened the movie dozens of times with conservative Christian audiences. And they made changes based on the feedback from those audiences. They wanted to produce a "pro-life" "anti-abortion" film that didn't offend their conservative supporters. They cleaned and cleaned the edit -- until it was antiseptic of reality's edge. In their striving for truth, the missed verisimilitude or truthlikeness. The result? A box office bomb.

Here's some more evidence about that conclusion.

That same year there were two other "pro-life" "anti-abortion" films that came out. The films were KNOCKED UP and JUNO. These two films found the right balance. They realistically painted life as it is, but permeated the scenes with the juice of what it ought to be. Great balance, and great entertainment. Check out the worldwide box office scores, divide by $5 and you'll know about how many people saw each film:

BELLA (PG-13) -          $12,083,296  (02 M tickets)
KNOCKED UP (R) -   $219,076,518  (44 M tickets)
JUNO (PG-13)  -        $231,411,584  (46 M tickets)

Two of these films went mainstream, the other one was only seen by a very small niche, that had probably already seen the film during the screening tour.  You have to ask yourself the proverbial question:  "If a tree falls in the forest, and no one is there to hear it fall, did it make any noise?" 

One final note I found particular ironic. Notice that BELLA garnered a PG-13 rating. That baffled me. I would have guessed PG at most. Here's what the film rating board said:

BELLA - "PG-13 for thematic elements and brief disturbing images."

Now here's the ratings why for the other two films:

KNOCKED UP - "R for sexual content, drug use, and language."
JUNO - "PG-13 for mature thematic material, sexual content and language."

Do you notice how one of these is not the same as the others? (I learned this watching Sesame Street with my kids. Okay, I was watching after my kids graduated from college.)

BELLA was suppose to be about sex. But sex, which the reality of American culture "worships", was evidently absent from the film -- at least to the point that the ratings board didn't think the film had any sexual content. So much for reality. 

To close, one more reminder of what Chekhov wrote:
‘The best of them (novels/movies) are realistic and paint life as it is, but because every line is permeated, as with a juice, by awareness of a purpose, you feel, besides life as it is, also life as it ought to be, and this captivates you.’
In other words...when you do this, there's chance that people will see your movie.


Saturday, June 11, 2011

Meaningless Ratings (2002)

What follows is an article I wrote for a Catholic website in 2002. The article reveals some of the motivation behind the research that resulted in The Moral Premise, which was begun the next year. I'm resurrecting it here for the record and to facilitate some discussions with some I consult with about the nature of the motion picture industry. It is dated, so I've done a little editing and added a few comments [in brackets].
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MEANINGLESS RATINGS

"I'd rather write an R-rated film that told the truth than a G-rated film that lied." That's what respected Christian producer and screenwriter, Brian Bird, said to me over lunch recently in Hollywood. He was tired of taking his children to see G-rated Disney fare that presented a worldview that was distinctly non-Christian — e.g. elevating faith in magic and fairies over faith in God and the angelic hosts.

For Christians, the Motion Picture Association of American (MPAA) film ratings, and the recent TV-ratings, do not tell whether or not a film is acceptable — to children or adults. But as a rough gauge of acceptability, they have provided some help. Or so I thought until recently.

When we first started our motion picture development company we made a decision to focus our efforts on writing only G, PG, and PG-13 rated films. No "R-ratings" we said — unless we felt particular inspired to do something as poignant as Schindler's List and we avoided gratuitous elements. But in recent months, some of the PG-13 films that have hit the theaters have caused us to rethink that rule. [And in 2004 there was THE PASSION OF THE CHRIST with a strong "R".] Increasingly, films that used to be rated R now appear to be rated PG-13. So recently we made the decision that our efforts would instead focus only on G and PG ratings, with PG-13 as the rarely allowed exception. [This makes business sense as well. The fewer admittance restrictions to a film, the higher potential box office.]

What is going on inside the MPAA rating board wasn't announced but it is being noticed. Peter Bart, VP and Editor-in-Chief of Hollywood's most respect trade publication, Daily Variety, wrote in his August 5, 2002 editorial “PG-13 Pictures Rate an 'R' for Raunchy” (p. 19):
More and more films like Austin Powers in Goldmember — movies steeped in toilet jokes and sexual innuendo — are earning PG-13 ratings rather than the more restrictive ratings they might have received a few years ago.

Is it pure coincidence that ratings mavens have seemingly become more liberal at a time when the major distributors are more conservative? When I asked one studio chief last week, he sat back and grinned: "Puzzling, isn't it?"

But parents may not be puzzled about whether they'd like their 13-year-olds to become aficionados of Austin Powers. Sure, no nasty penises or vaginas are on display (just some interesting facsimiles), and no one commits sexual intercourse, but the overall level of humor makes American Pie (which got an R) seem like a course at the Harvard Divinity School. When Dr. Evil refers to his lair, a submarine, as "long, hard and full of seamen," he is actually lifting the level of dialogue.
To set the record straight there are a number of motion pictures with PG-13 and even R ratings that, although they are not suitable for children, tell morally valid, redemptive stories with strong Judeo-Christian themes and values. Among such recent PG-13 films are: PAY IT FORWARD, THE APOSTLE, and WHERE THE HEART IS. Worthy R rated fare include WE WERE SOLDIERS, AMISTAD, THE GREEN MILE, AND BLACK HAWK DOWN, [and in 2004, THE PASSION OF THE CHRIST].

On the otherhand, there are also movies that deserve their restrictive R rating for no reason other than the filmmaker, in possession of a truly redemptive Judeo-Christian story, made stupid decisions regarding language and sexuality. One such movie is MAGNOLIA — a film that I would highly recommend if it wasn't for the zillion or so [unnecessary] expletives.

What Peter Bart suggests is that the MPAA ratings board has caved into the desires of filmmakers and the studios to produce raunchy, vile movies yet not necessarily jeopardize their $50 million marketing budgets. Instead of an R rating they get the more marketable PG-13. Why is the R rating now a problem when five years ago it wasn't? Because, not only are parents keeping a closer eye on what their kids are seeing, but theaters are doing a much better job of keeping kids out of R movies.

Additionally, TV shows with kid audiences are likewise turning away advertisements for films with R ratings. All of that hurts attendance. And while that's good for parents, it's bad for filmmakers of such fare. So, to help the studios and distributors appear to have a cleaner image, MPAA has embraced what might be called “ratings equivocation”. What used to be R can now be classified as PG-13. The result? Less conflict with critics, and more tickets sold ... to kids.

Parents beware. Don't read too much into a rating. Instead, get the scoop on the story and read what good Christian reviewers are saying about the picture, [although I still cringe at how some Christian reviewers count sweat words, and the number of times little Billy gets slugged in the stomach by big Bully. See my other post on "The Good of Conflict and Immorality in Movies.]  Better still, go ahead of time or along with your child or teen, and don't be embarrassed to walk out.

I love the movies. I produce them. But in regard to my children and grandchildren, I have little patience for irresponsible filmmaking.